The concept involved creating miniature replicas of women's shoe designs from the 17th century to contemporary fashion. Raine would be the sculptor and fabricator of the prototypes, as well as creator of original designs. Joe Walsmith, president of Willitts, after consulting with his design and marketing staff, recognized the merits of Raine's idea and artistic ability. Joe expressed a desire to enter into a design agreement with Raine.

As is often the case, the artist's emotions presented a challenge to negotiating a deal that was acceptable to both parties. Agent Andy was called upon to handle the business arrangement. Despite the fact that both parties wanted to pull out of the license agreement negotiations, on more than one occasion, Andrew managed to keep the ball rolling to a successful conclusion.